Role: Art Director / Designer
Lady Gaga played the final gigs ever at the iconic Roseland Ballroom (NYC) in April 2014. Verizon wanted to display the power of its wireless network. The best way to showcase this power? Prove it. Using the Verizon Network we seamlessly live-streamed the gig to an audience of thousands of Gaga 'Monsters' across the United States.
Deliverables: Microsite w/live stream functionality and multiple camera toggle options, Social and OLA.
Press: NY Times / The New Yorker / Forbes / Rolling Stone / Time / Huffington Post
Full performance here.
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Agency: McGarryBowen, NYC (2014)
*Lady Gaga performing ‘Just Dance’ live at Roseland Ballroom. All the rights belong to Lady Gaga.