Multiple Samsung projects in the making. Watch this space…
Project 1: The World of 5G
Samsung is looking to lead the evolution to 5G technology and its capabilities. In order to display Samsung’s expertise and foresight as to the potential of this new technology we were tasked with creating a hub of educational information that could communicate, in a pragmatic manner, what 5G means for the everyday human. Leveraging strategy, we utilized some key communities, such as gaming and health, to give tangible examples of how 5G will change the world and people’s daily lives as well as a little history from 3G to 5G for further context on the evolution. Visit The World of 5G.
Project 2: ‘Galaxy Note 10’ Launch
Concept and creation of global assets to promote the launch of Samsung’s latest device the Galaxy Note 10 and to encourage people to visit a Samsung Experience Store which are located all over the world. PublicisSapient are the lead agency in creating and distributing the visual and copy approach. The assets appeared online, in social and in the stores.
Project 3: ‘Galaxy Fold’ Launch
Samsung launched the world’s first folding device (phone, tablet, personal computer all-in-one). We worked on the global assets for the Experience Stores promoting the pre and post-launch of this groundbreaking device.
Agency: Publicis Sapient, NYC (2019)