Role: Creative Lead
Raising Cane's is an American fast-food chain specializing in chicken fingers. As of 2025, Raising Cane's is ranked third in annual sales for quick-serve chicken chains.
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We decked out RC’s newest restaurant in Times Square, including everything from chips (fries) as chair legs and toast as seats.
In association with the NFL, we integrated creative with AI-enhanced production automation to make Raising Cane’s the first pick of game-day meals across the US.
To support their robust history of football culture & community, Raising Cane's drafted Wellcom to help lead the offensive and strategize, create, and produce co-branded content with over 50 different football teams—to create localized restaurant refreshes nationwide.
We meticulously crafted a series of team-centric commercials, social, and digital videos that seamlessly blended pre-existing & newly shot footage, localized VO, and an infusion of team branding & taglines.
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Agency: Wellcom WW, NYC (2023)