Role: Senior Art Director
American Advertising Federation (AAF) 2018 Best Of Show Addy Award for "Blissmas" campaign.
To launch category leader Massage Envy's new service "Total Body Stretch" to their 1.65m members and the U.S. at large, we created Train Like A Pro. The first completely online elimination contest run through social and with public voting on the responsive microsite.
Everyday athletes were chosen from a nationwide search to achieve a personal goal while incorporating Total Body Stretch into their regimes and posting on their channels about their progress. The winner took home $5k + 1 year of free ME services. It's online X-Factor minus Simon Cowell (phew!).
We also created the There's A Better Way social campaign to further highlight the new "Total Body Stretch" service as well as Clearly Confident a campaign around ME's skin care services.
Aaaaand to round out the year we created concepts for the Blissmas Holiday season, the client chose one (the safer option) but I prefer the idea featured with Carolers literally singing the praises of Massage Envy's services. Enjoy!
Agency: SapientRazorfish, NYC (2017)