Role: Senior Art Director
The Magnum Pop-Up Store returned to NYC (May 2017). We were tasked with sourcing and briefing an artist to create a one-off piece exclusively for the store that would encourage selfies and other UGC content. The mural needed to reflect the brand and the energy of NYC as well as be an item to draw people into the store.
We sourced NYC based artist and designer Isabel Castillo Guijarro because of her bold, simple style that has a feminine empowerment edge and summer vibes.
With a lot going on in the store between the dipping bar and other items the mural was the star of the show and Instagram was filled with #MagnumNYC posts featuring the piece. Check out some posts here and here.