Role: Freelance Senior Art Director / Designer / ACD
HEINEKEN® GREENLIGHT launched in April 2026, a music platform featuring 35 acts playing across Ireland, including world-renowned performers such as The Chemical Brothers, Basement Jaxx, Mike Skinner (The Streets), TOMORA, and others.
The team at Allied Global Marketing and I were tasked with creating and producing all the promotional materials for the events. This included: Digital OOH, In-Venue Screens, Social Posts, Video, Digital Ads (OLA), Animation, On-Trade (wristbands, beer mats, artist lanyards), and a Microsite.
There was also a photo shoot creating unique imagery specifically for the event.
More imagery to come…
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Agency: Allied Global Marketing, Dublin (2026)