Role: Sr Art Director
Strategy: HBO is a House of Brands.
Idea: Showcase this by using talent from the multiple shows that are unified by HBO.
Media: TV, Social, PreRoll.
Take the famous mnemonic that starts every show on HBO, from Game of Thrones to John Oliver to The Sopranos to Sesame Street, and ask as many of those show’s characters to mimic (in their own unique way) that iconic sound.
Everyone say: “Kssshhh, CHK-Aaaaaah”…
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Agency: Vice Virtue, NYC (2017)