Role: Sr Art Director
Strategy: HBO is a House of Brands.
Idea: Showcase this by using talent from the multiple shows that are unified by HBO.
Media: TV, Social, PreRoll.
Take the famous mnemonic that starts every show on HBO, from Game of Thrones to John Oliver to The Sopranos to Sesame Street, and ask as many of those show’s characters to mimic (in their own unique way) that iconic sound.
Everyone say: “Kssshhh, CHK-Aaaaaah”…
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Sometimes you have a brilliant idea that gets (kinda) knicked and because it’s brilliant, it “finds a way” (insert Ian Malcolm clip). I pitched this idea to HBO in their Manhattan HQ circa 2017, it was received well but didn’t win us the overall pitch at the time.
6 months later… I turn on my TV and there it is. “Life found a way.”
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Agency: Vice Virtue, NYC (2017)